Apr 29, 2019
How do you build an audience when you don’t yet have a product?
This week on the Better Product podcast, we’re talking with Dave Gerhardt (@davegerhardt), VP of Marketing at Drift and author of Conversational Marketing. When Dave, a.k.a “DG”, started with Drift, there was no product. Yet his first assignment...
Apr 15, 2019
How can you build a product based on feedback and observations, all while staying true to the problem you’re trying to solve in the first place?
On this week’s episode of Better Product, you’ll hear from Rod Feuer, Co-Founder and Chief Strategy Officer at Costello, an AI-driven software platform designed to help...
Apr 1, 2019
What matters most when it comes to digital product? Is it design? Is it the features? The functions? Or is it marketing?
Cara Wagner (@cara_saur) is the Director of Marketing and Public Relations for Mimir, a software company that grows the software engineering workforce through its core product, Mimir Classroom.
In...