Feb 25, 2021
What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience.
In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how...
Feb 23, 2021
Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provides a narrative on the subject, highlighting organizations thinking differently from the implications AI has to why your gut has to guide more than just the vision.
The...
Feb 18, 2021
How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents.
In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role...
Feb 16, 2021
Leaning into complexity when it
comes to product is often the roadmap less traveled. Yet,
for Kendra Clarke Senior Vice President Data Science & Product
Development at sparks & honey, it's the road she’s on.
From
her lens, building a platform that supports complexity requires a
different way of thinking for both the...
Feb 11, 2021
Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product?
In The Minute, Christian invites Meghan Pfeifer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands...