Mar 31, 2020
Product teams worldwide are navigating uncharted territory. We are all trying to feel our way through the dark. Let’s not do it alone.
Better Product Weekly is a mini-series to share insights from product leaders finding their way through uncertain times. We’re bringing you what you need to know in real-time.
In...
Mar 17, 2020
Brian Crofts, Chief Product Officer at Pendo.io, knows a thing or two about product-led growth. Coming from B2C companies like Intuit, Brian joined Pendio.io to take on the challenge of building software for B2B companies. Now giving him firsthand experience of seeing how products are built regardless of the end-user.
Mar 12, 2020
What are some of the common misconceptions when it comes to product-led growth? How should you lean into the methodology? What can the Midwest learn from other product-led growth organizations?
We discuss the answers to these questions and more by bringing on Innovatemap’s Katie Lukes. She is our resident PLG expert...
Mar 4, 2020
This week we are launching a new series centered on product-led growth. It only seems natural that our first guest is Blake Bartlett from OpenView Venture Partners. Blake has been on the frontlines of this term helping define it and advocating for product companies to lean into the methodology.
In the conversation...