Better Product

Scaling a Product While Building a Community | Sara Mauskopf

Jul 30, 2019

I’ve got 99 problems, which one do I solve (first)?

While this isn’t exactly the question Sara Mauskopf had when she first became a parent, she did have an influx of questions with no good answers. As many product people do, she decided to find a solution. Thus the creation of Winnie, a platform to make...

FAQ: How do I create UI that is quick and easy to use?

Jul 24, 2019

Key Points:

In a marketplace app, you have to focus on three key things:

Make the workflow as trimmed down as possible. Be inspired by e-Commerce’s focus on conversion
Make the app as easy to get started using as possible. Don’t think about it as an app, think about it as solving a problem and making your solution...

Creating a Better Product Starts By Solving a Real Problem | Pieter Omvlee

Jul 23, 2019

Should what a founder wants to build take priority over what the customers want?

Well, for Pieter Omvlee, CEO of Sketch, it was really one and the same. Sketch was created to solve a real problem he and his co-founder were experiencing. While the company has grown in response to its users' high demand, they have...

Scaling Your Product Team with a Customer-Centric Approach | Craig Sturgis

Jul 16, 2019

How do you know when your company is no longer in‘startup’mode? When does your team need project management more than product management?

Craig Sturgis, VP of Product at SmarterHQ, was a part of the company’s founding team, before he left, did his own thing, and came back to take the company from startup to...

FAQ: Why do I need to do user research?

Jul 10, 2019

Key Points:

Digital experiences are not like traditional customer interactions, it is immediate, there is a lot of competition, and expectations are really high — needs to start with user research.
You don’t know them as well as you think you do.
Your research is product-focused, not user-focused.
Your users/market...