May 25, 2021
This past series we focused on telling stories of bets gone wrong and the ones that went right, while pulling out the things product leaders from Forbes, Hubspot, Wildbit wish they’d known along the way.
While you heard from leaders across the country, we prompted listeners to ask themselves, what big bets are you...
May 18, 2021
When done well, content marketing connects your product to people communicating the value without sharing features. Podcasts are one channel in a strategy, and it’s one many brands are embracing.
For Alanah Joseph of HubSpot, the opportunity to invest in content has been foundational to its success. She joins the Big...
May 13, 2021
Better Product has a new co-host! Meet Meghan Pfeifer, Senior Product Marketer & Brand Strategist at Innovatemap. In this newly updated Better Product, Meghan will bring her perspective of art, product marketing, messaging, and brand to the show...as well as challenge Christian every once in a while.
Hear what else is...
May 11, 2021
Anna shares a big announcement with the Better Product Community while she and Christian reminisce on the experience of running the podcast for the last few years.
May 4, 2021
What happens when you take your finger off the pulse of your product? Matthew Sniff launched Map My Customers as a gift for his dad, and the app quickly grew in user adoption allowing him to go all in.
Little did he know the impact COVID would soon have on his growing startup. While he could have folded under the...