Better Product

The Growing Pains of Going from Startup to Scaleup | Eric Prugh

Jun 25, 2019

Are you making product assumptions that are misguided?

When you launch a product startup, making assumptions is par for the course. These assumptions often come in the form of who your end user is, what they want and that they want it bad enough to pay for it to be fixed.

Today, Christian and Anna are

Rebranding the Hero of Your Product Story | Jill Casey

Jun 18, 2019

How do you determine if your brand messageis resonating with your audience?

This was the question Christian and Anna asked Jill Casey, VP of Marketing and Business Development at Renaissance Electronic Services, a.k.a. Dental Hero. When Jill joined the company in 2015, she knew that in order to take the...

Evolving Product to Deliver the Right Solution | Stephanie Ragozzino

Jun 11, 2019

What happens when your audience doesn’t use your product like you anticipated they would?

If you’re like Stephanie Ragozzino, you evolve your solution to deliver the right user experience. Stephanie is the EVP of Product Development at PERQ, which leverages Artificial Intelligence to help guide buyers through...

What to Do When the Product Doesn’t Sell Itself | Jon Gilman

Jun 4, 2019

Having a product-market fit doesn’t guarantee sales, and sometimes, founders find out the hard way.

Jon Gilman started Clear Software with a clear vision of who his end users were. That vision had to shift as he quickly learned he was selling to the wrong audience. His messaging wasn’t resonating, and his demos...