Sep 28, 2021
Ben Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says it can be difficult to stay ahead of the curve and set trends. For him, the key to success in D2C is simple: stay curious and examine your failures.
A lot of context...
Sep 21, 2021
From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands.
Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect...
Sep 14, 2021
After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize?
We won’t spoil their conclusions, but here's a hint: it...
Sep 7, 2021
Since 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to build a relationship with shoppers. They also built their own tech solution because the market wasn’t mature enough to meet their needs.
Their custom-built tech solution...