Feb 25, 2020
This week, we wrap up our series on product marketing with a conversation with someone very familiar with the subject. Justine Jordan is an experienced marketing professional who spent time at Exact Target before eventually becoming VP of Marketing at Litmus and Head of Marketing at Help Scout.
Justine has a...
Feb 17, 2020
In the first episode of our new series on Product Marketing, we talked to some key players in the industry to answer the most obvious question: What is product marketing? On today’s show, we dig a little deeper to learn some ways that product marketing differs from traditional marketing.
Regardless of where...
Feb 11, 2020
On Better Product, we have had the opportunity to hear some amazing product origin stories on this show. From idea to execution, we have heard how products are brought to life and grow into something that impacts millions of users. But that growth part - how does that happen?
That is what we are talking about in this...
Feb 5, 2020
Over the past year, the Better Product podcast was focused on sharing the stories of industry-leading product people. While we got some amazing answers to our ‘better product’ question we uncovered a bigger one, “where is the digital product community?”
The reality is - we couldn’t find it. We learned that...